Discovery
Every good project starts with asking the right questions. I take the time to understand your business, your customers and the market around you — what's working, what isn't and where the opportunities lie. Together, we'll define the challenge and get clear on what we're trying to achieve.
Research
Market & Competitors
Project Goals
Target Audience
The Challenge
Strategy
This is where insight turns into direction. Using what we've uncovered, I'll develop a strategy that connects your business goals with the work we're creating. It's a collaborative process, bringing your knowledge of the business together with my strategic thinking to give the project a clear purpose and direction.
Website & Content strategy
Brand Strategy
Brand Positioning
Mission, Vision & Values
Opportunity Analysis
Strategic Direction
Create
With the strategy in place, it's time to bring it to life. I turn our thinking into a considered brand and digital experience, exploring ideas before developing the strongest direction. From visual identity through to Webflow development, every creative decision has a reason behind it.
Visual Identity
Creative Direction
Wireframes
UI Design
Prototypes
Webflow Development
